Thursday, September 3, 2009

Listening and Responding

You'll hear me talk about the fact that the key to sales is how well you listen not how well you talk or how well you present. If you really listen, the market will tell you exactly what they want. All you have to do is provide your service profitably. It's easy.

Today Social Marketing: Blogs, Twitter, Linked In, Plaxo, FaceBook, YouTube are all the rage. The market is wondering which tools are right for their company. Should they use all of them or none of them? If they do choose, how do they get started and how do they do it well? After hearing these inquiries over and over again FCM has joined forces with Blogging Made Simple to help companies maximize the social marketing tools that are available to them.

When FCM was created we thought we were going to provide six sigma consulting. The market said "we don't want a report, we want leads." We added a call center to provide TeleIntelligence: b2b cold calling. Then we say the market managed the leads we provided poorly. We started to provide consulting on how to customize their CRM system effectively and eventually created the proprietary CRM system SalesInSync. From viewing the CRM system we saw that the sales people needed help closing leads and moving the sales process forward, we created Company-Specific Sales Training to help them use their own competitive advantages to strengthen their sales process. We've built our business on listening.

If you are interested in learning more, give me a ring at 312.697.0885

No comments:

Post a Comment