Wednesday, September 16, 2009

The Best Day to Call

Sometimes reps will tell me they don't want to call on Monday because it's the start of the week or Friday because it's the end of the week or in the morning because people are starting their day or in the evening because people want to get home.

The best time to call is now.

If you can make a connection with your prospect and offer value, it's always a good time to call. Watch the patterns of your calling and mix up the times. You will find executives and decision makers early in the morning, late in the evenings, on the weekends and during the holiday season when other employees are taking off.

Your metrics in calling will be for every 15 calls you make you might get one or two that are willing to talk to you. That's a good metric. If you're making 15 calls and getting one or two, celebrate, that's right where you need to be.

One or two new prospects a day will keep your pipeline full. If you stick with it, and call daily, you'll be guaranteed success.

I promise.

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