Wednesday, November 11, 2009

Supporting Charities

A prospect asked me if it was a good idea to give a 5% donation from the purchase price of her product to a charity for each product she sold. My response is "most companies don't have that much margin to give away."

Turns out she doesn't either. Then you are faced with which charitable organizaton to choose. There are so many worthy organizations to choose from and whichever one you do choose will be a refelction on your company and it's values.

I think it's a really noble idea. I do some service work myself and I really enjoy it.

My suggestion was to have the consumer add a dollar to their purchase price and select the organization of their choice. That way she can still facilitate giving and not affect her profit margins.

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