Friday, December 18, 2009

Thoughtful Persistence

It's important as you continue to follow up that you use thoughtful persistence. Don't call five times, leave a message to call you back and hang up. Instead try leaving thoughtful, valuable messages for them.

"John, since we met last, I further researched the feature you're looking for and confirm our product does X. Call me to discuss".

Or send an email that says, "80% of the clients that have joined us, discovered significant costs savings within the first two months."

Each time you call or leave a message, visualize that the prospect is happy to get this information and will use it in their decision making process, because they probably will.
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