Make sure you can write down in one or two sentences what it is you want to accomplish. For example, if you are a manufacturer of copper coils and want to get the word out about copper coils would Twitter be right for you?
The answer is 'maybe'. The company has to ask a few questions first:
- Is the community they are trying to reach on Twitter?
- Can they communicate effectively in 140 charachters?
- Do they have the commitment to participate in the Twitter community?
If yes, then do it. If not, reavaluate and choose another channel that is more right for the company.
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