Thursday, January 21, 2010

Marketing Initiatives

The way to evaluate whether or not a marketing intiative is right for you as an individual or your company is to be clear about what you're trying to accomplish.

Make sure you can write down in one or two sentences what it is you want to accomplish. For example, if you are a manufacturer of copper coils and want to get the word out about copper coils would Twitter be right for you?

The answer is 'maybe'. The company has to ask a few questions first:

  • Is the community they are trying to reach on Twitter?

  • Can they communicate effectively in 140 charachters?

  • Do they have the commitment to participate in the Twitter community?

If yes, then do it. If not, reavaluate and choose another channel that is more right for the company.

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A pie chart created in Excel 2007 showing the ...Image via Wikipedia

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