- Do not have a CRM at all
- Have a CRM where the data is inaccurate
- Do not consistently update the CRM
- Do not insist that their sales people use the CRM in the sales process
- Do not use the data that is in their CRM for strategic marketing
Establishing and maintaining a CRM is the most basic, necessary lead management step.
After that, there are a host of tools a business can employ: direct sales, telemarketing, social marketing, pr, events and I'm sure more than I am listing here.
Which one the best? In my opinion it's the one the business commits to and manages wisely, continually evaluating the channel for effectiveness. Any tactic can work if you work it.
Since I am not the expert on every channel, I've invited a group of experts to discuss marketing tactics they think are effective and discuss why to give us all ideas on how to increase the effectiveness of our marketing channels and enable us to use our marketing budget wisely.
Please check back for posts from Guest Bloggers.
If you would to submit a topic for consideration, please email me.